Toda Embroidery
Technical Data
| Stamp Set | Embroideries Of India |
|---|---|
| Date of Issue | December 19, 2019 |
| Denomination | Rs. 20 |
| Quantity | 31,250 |
| Perforation | 13 x 13¼ |
| Printer | Security Printing Press, Hyderabad |
| Printing Process | Wet Offset |
| Watermark | No Watermark |
| Colors | Multicolor |
| Credit (Designed By) | Ms. Gulistaan Sh. Pallab Bose |
| Catalog Codes |
Michel IN 3630 Stamp Number IN 3191 Yvert et Tellier IN 3307 Stanley Gibbons IN 3706 |
| Themes | Textile |
The Art of the Nilgiri Hills
India’s diverse embroidery traditions reflect the country’s cultural richness, with each region contributing its own distinctive style and technique. Among these, Toda embroidery from the Nilgiri hills of Tamil Nadu stands out as an exquisite and symbolic art form, deeply rooted in the life and beliefs of the Toda pastoral community.
Origin and Cultural Significance
Toda embroidery, locally known as “Pukhoor”, meaning flower, is an age-old art practiced predominantly by Toda women. This embroidery form is more than mere decoration—it embodies the Toda tribe’s spiritual connection with nature and their reverence for the buffalo, a sacred animal in their culture. Traditionally, the embroidery adorns a shawl called the Putkuli, which is an essential part of Toda attire and ceremonial life.
Distinctive Style and Technique
Toda embroidery is characterized by geometric patterns and motifs inspired by nature and community beliefs. The most prominent motifs include the buffalo horn, sun, moon, and stars, all symbolic of the Toda tribe’s close relationship with their environment.
The embroidery is executed on coarse white cotton cloth with red and black woolen threads, creating striking patterns between the red and black woven bands of the fabric. The embroidery technique is similar to a reverse darning stitch, giving it a unique raised, embossed texture. A special feature of this art is that both sides of the embroidered fabric are usable, displaying identical designs on each side—showcasing the impeccable skill of Toda women.
Role and Use in Toda Life
Traditionally, Toda women embellish the Putkuli shawls for themselves and for the men of their community. The embroidered shawls are worn during special ceremonies such as weddings, festivals, and funerals, making them integral to Toda social and cultural identity. Beyond their aesthetic value, these shawls serve as a symbol of pride and belonging within the Toda tribe.
Modern Recognition and Preservation
Toda embroidery has transcended its tribal origins and is now recognized globally as a distinctive Indian craft. It has been granted Geographical Indication (GI) status, ensuring protection and recognition of its authenticity. Modern designers are incorporating Toda motifs into contemporary fashion, home décor, and accessories, thereby keeping the tradition alive while adapting it to current trends.
The Department of Posts, India, celebrated this remarkable art form by issuing a Commemorative Postage Stamp as part of its series on “Embroideries of India”, honouring the skill, heritage, and creativity of the Toda community.
A Living Legacy
Toda embroidery remains a living expression of heritage, faith, and artistry. Passed down through generations, it continues to flourish as both a cultural emblem and a source of livelihood for Toda women. With every stitch, this embroidery narrates a timeless story of devotion—to art, to community, and to the enduring beauty of India’s textile traditions.