Silver Screen

3336

Technical Data

Stamp Set Indian Fashion Series 2
Date of Issue June 12, 2019
Denomination Rs. 12
Quantity 500,000
Perforation 13 x 13
Printer India Security Press, Nashik
Printing Process Wet Offset
Watermark No Watermark
Colors Multicolor
Credit (Designed By) Mr. Suresh Kumar Smt. Alka Sharma
Catalog Codes

Michel IN 3529

Stamp Number IN 3119

Yvert et Tellier IN 3214

Stanley Gibbons IN 3607

Themes

Silver Screen – A Tribute to Indian Cinema and Fashion

Fashion and cinema share an everlasting bond — both mirror society, inspire dreams, and define eras. In India, the silver screen has been more than a medium of entertainment; it has been a powerful stage for style, identity, and cultural evolution. Over the decades, Bollywood has not only influenced fashion trends but has also immortalized them. To celebrate this vibrant legacy, a commemorative postage stamp was issued — honoring the enduring romance between Indian cinema and fashion.

The Golden Age of Glamour

The 1930s and 1940s marked the dawn of Indian cinema, an age that redefined elegance and sophistication. One of its most luminous stars, Devika Rani, stood at the forefront of this transformation. Known as the First Lady of Indian Cinema, she brought global recognition to Indian films and introduced a refined sense of style both on and off screen.

Her graceful attire — neat hairdos, pearl jewellery, ruffled blouses, and flowing saris — embodied the understated glamour of the time. She dared to be different, with costumes that were considered “risqué” for that era, reflecting a confident, modern Indian woman. Devika Rani’s fashion statements became iconic, influencing generations of actresses and setting the tone for cinematic elegance in the decades to come.

Cinema as a Fashion Trendsetter

From the very beginning, Indian cinema has shaped the way the nation dresses. Each decade brought new inspirations — from the puffed sleeves and lace collars of early film heroines to the chiffon drapes and bold prints of later years.

What appeared on screen soon became the nation’s fashion aspiration. Costumes designed for characters transcended the boundaries of film and entered everyday wardrobes. The sari, in particular, became synonymous with cinema itself — reimagined by each era’s leading lady to reflect the spirit of the times.

The Evergreen Sari – Star of the Screen

No attire defines Indian cinema like the sari. It is timeless, versatile, and endlessly expressive. From the vintage cottons of early films to the glamorous georgettes and chiffons of later decades, the sari has evolved with every generation of actresses.

Whether it was Devika Rani’s classic elegance, Madhubala’s royal allure, Rekha’s golden Kanjivarams, or Sridevi’s iconic chiffon drapes, each cinematic moment added a new dimension to this eternal garment. The sari has not merely been a costume — it has been a character in itself, narrating emotions, culture, and changing times.

Timeless Legacy of the Silver Screen

The influence of cinema on Indian fashion continues to shine bright. Today’s designers and stylists often revisit vintage film looks for inspiration, reinterpreting them with contemporary flair. From runway collections to wedding trousseaus, the silver screen’s imprint is everywhere.

The commemorative postage stamp celebrating Silver Screen pays homage to this glamorous journey — to the artistry of costume designers, the charm of film icons, and the enduring magic of cinema-inspired fashion.

A Stamp that Captures Stardust

Through this stamp, India Post immortalizes the bond between fashion and film — a relationship that has not only shaped the nation’s cultural identity but also showcased India’s aesthetic sensibility to the world. It is a tribute to the creativity, elegance, and storytelling woven into every frame of Indian cinema.

In the world of philately, the Silver Screen stamp stands as a shimmering reminder that while movies fade and fashions change, the legacy of cinematic style remains — eternal, iconic, and timeless.