75th Anniversary of Mahindra Group

From its modest beginnings in 1945 as a steel trading firm, the Mahindra Group today is one of the largest and most admired multinational federal of position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

ESG is a key ally and enabler in helping the group measure, manage, accelerate, and amplify the outcomes of living its purpose. Social business is not just about giving back to the community, but it is doing so while growing and creating value. The group believes that the more economic value they created, the most social value it can create.

The Mahindra Group is driven by its purpose – Rise – that believes in challenging conventional thinking and innovatively using resource to drive positive change in the lives of stakeholders and communities across the world. Whether it is serving the needs of customers or helping to build the communities that it is a part of or nurturing the planet. The Group is a firm believer in the tenet that ‘doing good makes good business sense’ and this is evident across businesses.

The Mahindra Group sees doing business and doing good as two sides of the same coin. To this end, the Group has also consciously embraced and committed to CSR initiatives that positively impacts communities and lives including girl child education, skill development, sustainability and healthcare.

The group’s flagship program Nanhi Kali – focussed on educating the girl child – has impacted the lives of over 470,000 girls by providing access to adaptive learning software, school supplies, feminine hygiene materials and creating community sensitization on importance of girl-child education. The run 6,000+ after-school academic support centers in 9 states. The group aspires to increase its impact through the program to 100,000 ‘Nanhi Kalis’ annually.

Another of the group’s CSR programs is on skill development & Livelihood generation – Mahindra Pride School (MPS). The program focusses on skilling women & men through Mahindra Pride School and empowering women farmers through Project Prerna. The program has enabled 500,000+ youth’s livelihoods through the 9 MPS schools set up across India.

During the pandemc the Group took a series of steps to support communities. These included using engineering capabilities to manufacture PPE kits, aerosol boxes, face masks, shields, and sanitizers – all needed to help local officials and health care workers to combat the pandemic. Recognizng that there is a huge segment of the most vulnerable within our ecosystem, they set up a Covid-19 Relief Fund. They included providing meals, transport, food packets, rations and even tractors for harvesting. The group worked closely with governments and local authorities to provide oxygen concentrators, set up oxygen plants, enable last mile delivery of oxygen and build isolation centers.