Kewda Flower, Ganjam

Kewda Flower

Technical Data

Stamp Set Agricultural Products
Date of Issue February 13, 2023
Denomination Rs. 5
Quantity 111,000
Perforation 14½
Printer Security Printing Press, Hyderabad
Printing Process Wet Offset
Watermark No Watermark
Colors Multicolor
Credit (Designed By) Mr. Suresh Kumar Ms. Nenu Gupta
Catalog Codes

Michel IN 3858

Yvert et Tellier IN 3523

Colnect codes IN 2023.02.13-01c

Themes Agriculture | Flowers | Plants (Flora)

Geographical Indication Recognition

The Ganjam Kewda Flower holds a prestigious Geographical Indication (GI) tag, signifying its uniqueness and traditional cultivation in the coastal districts of Odisha. Known for its intense fragrance and wide usage in perfumery, this flower has been an inseparable part of Odisha’s cultural and economic identity.

Origin and Cultivation

The Pandanus odorifer tree, commonly called Kewda, grows both wild and cultivated in the coastal areas of Odisha, with around 80–85% of the canopy concentrated within 10 km of the sea coast in Ganjam district. The sandy soils, humid climate, and proximity to the coast create the perfect natural environment for the flowering of this unique aromatic plant.

Unique Characteristics

The male flower spikes, called Ketaki, are the most prized part of the Kewda plant. They are harvested carefully and used for:

  • Producing Kewda oil (essential oil)
  • Preparing Kewda Attar (fragrant distillation also known as Kewda-ka-Arak)
  • Manufacturing perfumes, incense, and cosmetics

The natural aroma of Ganjam Kewda is celebrated for being sweet, strong, and long-lasting, setting it apart from other floral essences.

Cultural and Traditional Significance

The Ganjam Kewda has been deeply rooted in the traditions of Odisha:

  • Widely used in religious ceremonies and rituals, particularly in the worship of Lord Jagannath.
  • Symbol of purity and auspiciousness, enhancing its importance in spiritual practices.
  • An integral part of Odisha’s perfume-making tradition, sustaining local artisans and distillers for generations.

Economic and Medicinal Value

Beyond its fragrance, Kewda oil and attar have a high economic value, being exported to global perfume markets. Traditionally, Kewda extracts are also known to have medicinal properties, including cooling effects, digestive benefits, and therapeutic applications in Ayurveda.

Global Recognition

With its GI status, the Ganjam Kewda Flower has gained protection and recognition at both national and international levels. This ensures that the heritage of Odisha’s perfumery industry continues to flourish while safeguarding the livelihood of local cultivators and artisans.

A Tribute Through Philately

The Department of Posts has issued a commemorative postage stamp on Ganjam Kewda Flower, celebrating this fragrant jewel of Odisha. The stamp highlights the importance of preserving India’s rich biodiversity, traditional knowledge, and cultural heritage.

First Day Cover