Mann Ki Baat

Since 2014, Prime Minister Shri Narendra Modi has been addressing the nation every month through his flagship radio program, ‘Mann Ki Baat.’ This innovative initiative began on October 3, 2014, and has since become a cherished ritual nationwide, inspiring millions to actively participate in India’s developmental journey.

Broadcast through the extensive network of All India Radio, ‘Mann Ki Baat’ reaches diverse segments of society, transcending socio-economic and cultural barriers. The program serves as a platform for the Prime Minister to engage with citizens on a wide range of issues, including social, cultural, economic, and global challenges such as climate change and waste management.

Designed around the concept of citizen engagement, ‘Mann Ki Baat’ encourages participation from the public, from choosing topics for each episode to calls to action. Its primary objective is to establish a direct connection between the Prime Minister and the people of India, catalyzing social movements and fostering a sense of unity across the nation.

Through ‘Mann Ki Baat,’ the Prime Minister effectively communicates government schemes, policies, and success stories to the masses. Even during times of crisis, such as the COVID-19 pandemic, the program has played a crucial role in disseminating information and generating awareness about relief measures.

Aligned with the vision of building a self-reliant New India, ‘Mann Ki Baat’ highlights national and global achievements while encouraging citizen participation in the nation’s development. The program also educates listeners on various important topics, including health, sports, innovation, and the environment.

One of the program’s key features is its ability to reach even the remotest regions of India, inspiring action and highlighting inspiring success stories of ordinary citizens who have made a positive impact on their communities.

Over the years, ‘Mann Ki Baat’ has evolved into a social media trend and mass movement, driving initiatives such as Swachh Bharat Abhiyan, Beti Bachao Beti Padhao, COVID vaccination, and Har Ghar Tiranga.

Moreover, the program emphasizes India’s rich cultural heritage, art, and traditions, promoting practices such as yoga and Ayurveda while urging conservation efforts for heritage sites.

By establishing an effective two-way channel of communication between the government and the people, ‘Mann Ki Baat’ strengthens democracy and governance, fostering transparency, accountability, and citizen participation.

As ‘Mann Ki Baat’ celebrates its 100th episode in April 2023, the Department of Posts honors this unique initiative by issuing a Commemorative Postage Stamp, recognizing its contribution to informed citizenship and nation-building.